BY FRANK V. CESPEDES, HARVARD BUSINESS SCHOOL, AND SONJA JACOB, DOCSEND
Identify the sales enablement KPI your marketing team should be tracking.
Build a more efficient sales process
See which sales content is more likely to convert.
Insights from over 34 million interactions with sales content.
Learn how to maintain lead velocity with the right content.
Senior Sales Manager, Pure Storage
J. Ryan Williams
Founder, Sales Collider, EIR @500 Startups
6 Sales Content Benchmarks Every Business Needs
"83% of prospects want case studies, but all too often, case studies end up in the marketing-sales 'no man's land'. This report is a starting point for sales and marketing to align on key goals for outreach. If reps can get behind this effort, they'll be delivering content prospects actually want."
"Sales enablement professionals need to develop real KPIs for their work, otherwise, it's hard to identify impact. Content plays a key role in determining the efficacy of the sales process, so it's an ideal place to begin the process of benchmarking."
What you'll find in the report.